Newsletter
Better Odds: Shotgun Strategy
When you don't know the odds, play a lot of hands.
Ryan Sproull
Newsletter
Better Odds: In Defence of Gimmickry
In creative agencies, often it's okay and good to be creative for creativity's sake.
Newsletter
Better Odds: Outside the Box
Being creative with strategy is different from directing creativity with strategy.
Newsletter
Dulcet Tones: Social Media
Ryan is interviewed about social media, brand building and business objectives.
Newsletter
Better Odds: Evaluating Ideas
We don't always know how good our answers are
Newsletter
Better Odds: Insights and Idea Quality
The value of exploration in strategy and creativity
Newsletter
Better Odds: A Pointy Interesting Case Study
How revealing a hidden assumption prompted more effective ideas
Newsletter
Better Odds: Narrowing the Scope
What pointier questions actually do to creativity.
Newsletter
Better Odds: Hitting the Creative Wall
Obviousness is unavoidable, so roll with it.
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Better Odds: The Origins of Obvious
The squares we're supposed to think outside of
Newsletter
Better Odds: A Model of Creativity
A useful way to think about ideation
Newsletter
Better Odds: Prompt Ideation
Ask better questions to get better answers