03
Mar
Better Odds: Insights and Idea Quality
The value of exploration in strategy and creativity
6 min read
Latest
01
Mar
Better Odds: A Pointy Interesting Case Study
How revealing a hidden assumption prompted more effective ideas
8 min read
27
Feb
Better Odds: Narrowing the Scope
What pointier questions actually do to creativity.
7 min read
25
Feb
Better Odds: Hitting the Creative Wall
Obviousness is unavoidable, so roll with it.
7 min read
22
Feb
Better Odds: The Origins of Obvious
The squares we're supposed to think outside of
4 min read
20
Feb
Better Odds: A Model of Creativity
A useful way to think about ideation
5 min read
18
Feb
Better Odds: Prompt Ideation
Ask better questions to get better answers
5 min read
15
Feb
The Chances of a Good Idea
Why creativity in business is hard and what to do about it
4 min read