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The Purpose of Purpose: Company Values and Brand Values
Innovatively disruptive. Creatively courageous. Relentlessly customer-centric. Adverbially adjectival.
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The Purpose of Purpose: Best vs Good Enough
We're more interested in avoiding guilt than attaining sainthood.
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The Purpose of Purpose: Purpose, Positioning and the Benefit Ladder
So, I’ve talked about… * The difference between purpose as discoverable fact and purpose as useful tool. * The difference between an unchanging company purpose and the apparent changeability of a brand purpose. * The idea of being strategish, which involves both sounding clever AND saying nothing of substance. * The idea that
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The Purpose of Purpose: Doing Good
Superman does good. Businesses do well.
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The Purpose of Purpose: The Incidental Utility of Brand Purpose
Post hoc ergo propter hoc.
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The Purpose of Purpose: Strategishness
All truth is poetic but not all poetry is true.
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The Purpose of Purpose: Company Purpose vs Brand Purpose
Is purpose supposed to stay the same? Or is it something that keeps changing? Or is it both?
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The Purpose of Purpose: (Business) Purpose Isn't Strategic
Is "purpose" what you're doing or how you're doing something else?
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The Purpose of Purpose: Chickens and Eggs
Not so much the right answers about purpose, but hopefully some good questions.
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Creative Strategy in Personal Finance
If I can't scuba, then what's this all been about?
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NPS: The F—/Marry/Kill of Customer Satisfaction
Title censored out of respect for corporate email filters.
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Better Odds: Which Kind of Strategy is Better?
Obvious vs non-obvious, red ocean vs blue ocean, reformation vs revolution...